NewYorkMag_SantaFe_img1
NewYorkMag_SantaFe_img2

Dividing the Burrito 

Illustration for New York Magazine for an article about the new business system of the Brooklyn restaurant Santa Fe BK.

 

With the pandemic situation, the owners opted for wage transparency and what they called “horizontal hiring” meaning they were committed to training anyone on any station. In this way, everyone earns the same because everyone rolls for each workstation.

 

Client:

New York Magazine

AD:

Ashley Smestad

Date:

2021