Photo © Cecilia Díaz Betz
Lalalimola is the pseudonym of Spanish illustrator Sandra Navarro (Valencia, 1984).
Her work has grown constantly from her first years illustrating children’s picture books to the present creating full of life, witty and funny editorial and advertising pieces. With her minimal, expressive and vigorous strokes combined with touches of colour, she can thrill, narrate and make people smile.
Sandra has Bachelor’s Degrees in Advertising and Fine Arts. She worked as a graphic designer until she decided to focus her career on illustration.
Moreover, she has taught in the Drawing Department of Fine Arts at Polytechnic University of Valencia.
Her work has been recognized by the Society of Illustrators, American Illustration, Latin American Illustration, Iberoamérica Ilustra and Bologna Children’s Book Fair.
Sandra works for international publishers, newspapers, magazines, and advertising agencies.
She collaborates weekly with The Guardian’s column Conversations with Coco.
Her list of clients includes The New Yorker, LA Times, New York Magazine, El País, The Telegraph, The New York Times, The Guardian, Die Zeit, The Economist, Süddeutsche Zeitung Magazin, Monocle, Konfekt, Architectural Digest, Harvard Business Review, Penguin Random House, Simon & Schuster, Oxford University Press, Hunter Boots, Warby Parker, Specsavers, Santa & Cole, Fortnum & Mason, and The Berkeley Hotel, amongst others.
“The illustrations of Lalalimola are alive; her characters, sometimes defined with just two lines, move through the page with the tranquility of living in their own world, in movement and even when we stop looking at them. Her work is detailed, her colors are fun, her style invites the reader to play … and she is very rigorous with the deadlines!
It’s a pleasure to work with her and her drawings never cease to amaze me.”
Art Director at El País
“Sandra is a true collaborator, equipped with a rich and diverse creative background. Sandra not only understands our ideas, concepts and themes, but greatly improves on them. From thoughtful and sensitive, to witty and humorous — Sandra’s work runs the gamut; notably with a refined flair and craft at the heart. All of this makes Sandra a delight to work with, underpinned by her fantastic attention to detail and always cordial, calm and considered communication.”
Creative Director at The Guardian
“Sandra’s illustrations are the perfect combination of wit and style. Her clever illustrations have an energy to them which engage with our readers. She’s quick to respond and always meets deadlines.
An absolute pleasure to work with!”